This theory is classed as a type of communication where the audience/receiver accepts any message given to the with no objection.

  • This theory Is very outdated and seen as obsolete.

  • The Theory was built up over research done on propaganda in WW1 and also on the Orson Welles’ War of the Worlds broadcast incident.

  • This method has a linear communication method where information is sent to the audience with no objection.