People have argued the theory that digital culture is merging with a somewhat offline culture one that is physical for example we use phones on a day to day basis this may be to communicate or more. Due to technology becoming more advanced it means that we can do more than just communicate we can now communicate through many different platforms like ‘facebook and twitter’ not only can we use communication we can also write notes, set reminders and play games. Portable devices are becoming a part of life in, which we rely on.

After reading the book “analysing media texts” by ‘Andrew Burn’ and ‘David Parker’ I have discovered the multimodality theory where semiotics can mean different things depending on the way it is delivered like any other communication method for example if a person aggressively shouted a sentence at someone it would come across as insulting and give a negative effect this conspires into semiotics.

 While researching games that where accused of promoting a murder I came across the ‘Bobo doll experiment’ that featured a video clip of a person beating up a doll and was shown to children after the clip had finished the children where then released in to the room with the same doll the children the proceeded to attack the doll the same as the person within the video clip. This experiment was to determine how much visual content featured on television might effect the younger generation. This theory helped me develop my experiment, which I tested within the class this allowed me to determine how easy it is to get frustrated.

The ‘Bobo doll experiment’ was very similar to the hypodermic needle theory this theory helped me show a side of the murders that people where supporting and this was to get violent video games banned. The hypodermic needle theory was a one-way communication method stating that the audience accepted the message wholly with no resistance. The theory is now seen as out dated but some aspects are still seen an valid from a small amount of people for example people on the victims side of the manhunt murder which consisted of a boy playing a violent game for a long amount of time and using some of the techniques within the game to murder his younger friend.

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Susanna Horning Priest, 1995. Doing Media Research: An Introduction. 1 Edition. SAGE Publications, Inc.

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Bobo Doll Experiment | Simply Psychology. 2016. Bobo Doll Experiment | Simply Psychology. [ONLINE] Available at: http://www.simplypsychology.org/bobo-doll.html. [Accessed 04 May 2016].

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